Anatomy of a marketing campaign, #2: Subway Hans
Dennis Johnson
How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstream… 2 / Read more »
How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstream… 2 / Read more »
Borders seems to have dodged the bullet — again, sorta. With payback deadlines looming, the company yesterday announced (in this release) that “it will hold a special shareholder meeting” in… Read more »
Sony has quietly entered the e-reader price war by significantly reducing the price of its popular device from $349.99 to $299.99, just days after both Amazon and Barnes & Noble… Read more »
One of the UK’s best-known book bloggers is moving into publishing. According to a Bookseller report, Mark Thwaite, founder of the great (and early) blog ReadySteadyBook, and former UK correspondent… Read more »
“Minotaurs The New Vampires,” says a story in The Onion: In a desperate effort to find a trendy new fantasy subgenre to succeed the ebbing vampire craze, Razorbill Books executive… Read more »
Happy Friday all! T Cooper’s The Beaufort Diaries is out this week, and while I know you all already watching the amazing, David Duchovny voice-over’ed book trailer I posted last… Read more »