Last week’s terror attack in London has precipitated the removal of advertising from subway stations and bookstores for the book Incendiary — a first novel about “suicide bombers creating mayhem in London.” As a Reuters wire story by Jeffrey Goldfarb and Mike Collett-White reports, the book was released last Thursday, the very day of the terrorist attacks upon London’s mass transit system. A spokeswoman for the book’s publisher, Random House imprint Chatto and Windus, tells Reuters the company “acted immediately to remove posters advertising the book from London’s underground railway system because it thought it would be insensitive to keep them there.” And Charlotte Higgins reports in a Guardian story that the bookselling chain Waterstone’s also removed those ads, which feature “plumes of smoke curling above London’s skyline.” Author Chris Cleave called the timing of the release “macabre and a horrible coincidence.” But Higgins reports Chatto and Windus is keeping Incendiary in stores, since the book is about a “woman trying to make sense of her life after a tragedy.” Meanwhile, Reuters says Cleave has posted commentary and questions related to it all on his website, including: “Is it on the whole a helpful book, or not? Is it disrespectful to the families of the victims for me to keep endorsing it? Or would it be a greater disrespect if I didn’t? Please let me know what you think.”