“Over the past decade, as the bookstore market has become increasingly competitive, many independent bookstores began to delve into sidelines in an effort to broaden their stores’ appeal and to enhance their bottom line,” observes an anonymous report on Bookselling This Week, the website of the American Booksellers Association. As the report notes, “For many booksellers, that meant bringing in CDs and, more recently, DVDs.” However, as many booksellers are discovering, “pricing, returns, and distribution” are significantly different than in the book business, and the margins are lower, to boot. So why do it? As one retailer puts it, “It’s one more reason to come into the store.”