April 18, 2005

Borders switches produce head to cereal aisle, moves cereal stocker to produce . . .

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There’s been a shake-up at America’s second biggest bookstore chain, Borders, where three senior executives have been “reassigned,” according to an Associated Press wire story. The former president of the company’s international operations, Vin Altruda, will now be president of Borders’ U.S. stores, while the former president of the company’s Waldenbooks division, Rick Vanzura, will take over Altruda’s former post. The repositioning “best supports our growth strategies, which focus on continued expansion of domestic stores with greater emphasis on leveraging the Borders brand, while remaining focused on heightened growth of our stores outside the U.S.,” says company CEO Greg Josefowicz. Borders currently operates “more than 460 Borders stores and about 650 Waldenbooks stores in the United States and 81 stores in other countries.”

Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.

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