Less than a week after announcing that Mary Matalin would head a new, conservative imprint at Simon & Schuster, the imprint has announced a name and an acquisition: the imprint will be called Threshold, and its first title will be the memoir of Mary Cheney, the daughter of Vice President Dick Cheney. As Elizabeth LeSure reports in an Associated Press wire story, “Cheney, a top aide during her father’s campaigns in 2000 and 2004, has drawn much political attention because she is openly gay.” How much Cheney was given in the deal was not announced.