November 23, 2015

Brewery starts literary mag for those who “like to think and drink”


The first issue of Pallet. Photo: Angela Jones, Pallet Magazine/USA Today.

The founder of Delaware-based brewing company Dogfish HeadSam Calagione, has a habit of describing his product as “analog beer for the digital age.”

Now, according to the company’s website, the former English major and man behind one the largest craft beer breweries in the country has taken the analogy further by launching Pallet, a new print quarterly magazine for people who “like to think and drink.”

As Rem Rieder reports in USA Today: “While the magazine is aimed squarely at craft beer lovers, it’s not a beer magazine. There will be plenty about beer, but the subject matter will be wide-ranging and eclectic, as the debut issue makes clear.”

The magazine’s subtitle is “Only interested in everything,” which could be interpreted as an appeal to every possible kind of consumer—“proudly macro” Budweiser drinkers aside, who doesn’t like craft beer?

According to Rieder, the first issue of the magazine casts a wide net: in addition to a piece on Dolly Parton and an interview with legendary New York Times journalist Gay Talese, there are articles on Zamrock, “the flourishing psychedelic rock scene in Zambia of the 1970s,” and Tarahumara, “the running people of northern Mexico, who train for their 40-mile races on homemade corn beer and unfiltered cigarettes.”

Pallet staffer Nadia Saccardo explained in an interview with MediaWire Daily: “Pallet’s dream readers are people like us: curious but not too academic, detail oriented, collectors of nice things, a bit nerdy, friendly, accessible, and fun.”

In keeping with the company’s analog identity, most of Pallet’s goods will be kept offline. The price of a print issue is $14.95;  a year-long subscription will cost you $55. Like the practical item it’s named for, Pallet promises to deliver heady, flavorful content.



Kait Howard is a publicist at Melville House.