The company that used to bill itself as the “world’s largest bookseller,” Amazon.com, set a milestone over the four-day Thanksgiving weekend—according to a Seattle Times report by Monica Soto Ouchi, that’s when,for the first time, “consumer electronics surpassed books as Amazon’s largest sales category.” However, notes Ouchi, “The milestone, set at a time when its book business also posted record sales, is an important indication that Amazon can diversify beyond media products. While the Seattle-based company sells everything from caviar to apparel, sales of books, music, videos and DVDs represented three-quarters of its $4.4 billion in sales for the first nine months of the year.”