The cover of Jonathan Franzen's Freedom showing the Oprah's Book Club sticker. The book is due to be released Friday.

On Monday we humbly announced that a moment of profound irony cynicism was a mere five days away. We cited having a very good “reliable source” for said moment. Some thought we were merely speculating.

So we’ve upped the ante.

Boom.

Never doubt MobyLives.

P.S. Macmillan has supposedly raised the price of their darling by $1. Fish in a barrel and all that.