June 22, 2005

Jesus Christ, they're gonna explode! . . .

by

“From Christian chick lit to frank discussions of sexuality and how to avoid temptation, the shelves of both Christian bookstores and secular chains offer a variety of wholesome reading that would have been unthinkable a few years ago,” says Claudia Parsons in a Reuters wire story. Parsons reports that sales of Christian books about sexuality are soaring, and among those cashing in are Christian imprints from the major conglomerate publishers. Random House imprint Doubleday-Broadway, for instance, “recently announced plans to more than double the sales of its religion unit,” slated in July to include the Christian chick lit title Emily Ever After. Meanwhile, Harlequin has also started a Christian romance imprint, Steeple Hill. “My first thought was Christian girls just want to have fun too, so why not do a variant of chick lit,” explains executive editor Joan Marlow Golan. Her guidelines for that fun? “The stories may not include alcohol consumption by Christian characters, dancing, card playing, gambling or games of chance (including raffles), explicit scatological terms, hero and heroine remaining overnight together alone, Halloween celebrations or magic or the mention of intimate body parts.”

Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.

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