December 3, 2004

Moby For Dummies . . .

by

It is one of the oldest publishing houses in America, and it was the first American publisher for the big American novel—Moby-Dick. John Wiley & Sons also published James Fenimore Cooper, Washington Irving, and Edgar Allan Poe. Now, Tom Taulli takes a look at the company from a financial perspective in a story for The Motley Fool, the company has changed from a well-known literary house, but is still going strong. It has “has a stable of top publishing brands, like Jossey-Bass, For Dummies, Betty Crocker, CliffsNotes, Frommer’s, and even Webster’s New World,” and has “formed key alliances, such as with Dow Jones, CNBC, and the Culinary Institute of America.” It even moved across the Hudson to Hoboken, giving up its home of almost 200 years. And it all seems to be working—according to Taulli, who reports that earlier this week it announced second quarter sales were up 8%.

Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.

MobyLives