“The damage is evident and intolerable. We must do something,” declared Francesca Tamellini, tourism councilor for Verona, Italy. So, the city has decreed: no more post-it slips or love notes attached by gum to the walls of the house that is believed to have been the inspiration for Juliet‘s house in Shakespeare‘s Romeo and Juliet. According to a Discovery News report by Rossella Lorenzi, “Thousands of messages are overwhelming the 13th-century house of the Cappello family . . . The little slips, adorned with hearts, arrows or intertwined initials, are left anywhere: inserted between the leaves and branches of shrubs, or plastered with gum on the house’s Gothic doors and on the walls, almost up to the legendary balcony where Juliet Capulet and Romeo Montague revealed their love to each other.” The notes are “creating damage and producing a rather disgusting view.” So, after the walls are given a thorough cleaning, “Juliet will be given her own telephone number and email address. Lovers from all over the world will have to express their innermost feelings via text messages, which will be displayed on a giant screen inside the house.” Not everyone likes the idea. “I agree that the chewing gum view is somewhat disgusting, but we cannot cancel this tradition altogether,” says Guido Tomassia, head of the Juliet Club. “I think it is unromantic to see your intimate thoughts displayed on a giant screen. It would be much better to arrange wooden wall panels that could be replaced with new ones when full of messages,” he said. Meanwhile, the town continues to receive approximately 5,000 letters a year addressed simply to, “Juliet, Verona.”