April 1, 2005

Penguin waddles to the subcontinent . . .

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Penguin is stepping up its publishing program in India, where it will publish four Hindi titles in April, the first non-English titles in its history, according to report from The Book Standard. Although India is still considered a “low price market,” Penguin India’s Thomas Abraham believes that “a phenomenal growth curve” is possible since “no single Indian publisher” has the same presence as Penguin. Penguin already has plans for Marathi and Malayalam titles and a translation of Arundhati Roy‘s An Ordinary Person’s Guide to Empire.

Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.

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