July 27, 2010
second-hand ebooks
by Dennis Johnson
Is it possible to have second-hand ebooks? Maybe sorta, says Nick Harkaway in a story on Futurebook.
“It does sound a bit like a bad gag or a swindle,” he notes, because “What’s actually happening, of course, is not the transfer of a physical object, but the transfer of access rights or data. Data don’t depreciate, so there’s no real reason to discount the product because it’s been used.” So re-selling is of no benefit to anyone.”
However, he postulates:
Suppose you could return your ebooks if you decided you didn’t want them, in exchange for a given value, to be redeemed against further ebook purchases? You’d never get back the full value – and your supplier might choose to say you could only ever get a maximum of 25% off any given single purchase, so you’d have to bank credit.
And/or…
What if you could retain access to your own book files, but get a similar reward by selling them on as well? That turns every fan of a book into a reseller.
Both of these options have the additional benefit to the publisher that they get to keep selling the same thing in a way they never have before with second hand books. The consumer gets cheaper stuff and the assurance of a virus free download… and of course, the buoyant continuance of the industry, which isn’t bad in itself.
Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.