July 17, 2015

Ted Cruz cracks the NYT bestseller list after complaining of partisan bias

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It didn't make it to #2, but A Time for Truth by Ted Cruz will be at #7 on this week's NYT list. The candidate is claiming partisan bias in last week's omission.

It didn’t make it to #2, but A Time for Truth by Ted Cruz will be at #7 on this week’s NYT list. The candidate is claiming partisan bias in last week’s omission.

As we wrote about earlier this week, Ted Cruz, Republican presidential candidate and author of the coloring book Cruz to the Future, smelled a conspiracy when his new book, A Time for Truth, failed to find a spot on The New York Times bestseller list.

A Time for Truth was released June 30, and Cruz’s campaign spokesman, Rick Tyler, accused the Times of omitting the book for political reasons.

The Times emailed, “In the case of this book, the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases.” Tyler called this a “blatant falsehood,” and says that the paper is “presumably embarrassed by having their obvious partisan bias called out.”

The Times has never revealed their formula for calculating the bestseller lists, and they defended their process in Bloomberg News, writing “Our system is designed to detect anomalies and patterns that are typical of attempts to manipulate the rankings. We’ve been doing this for a long time and we apply our standards consistently, across the board.”

As we also noted last week, it was likely that the Cruz team, in rejecting the newspaper’s bulk sales rationale, was using the controversy for publicity. And it seems to have worked, as A Time for Truth will be in the #7 spot on this week’s list. The Cruz team isn’t satisfied, though. From Dylan Byers at Politico:

UPDATE (9:17 p.m.): Tyler, the Cruz campaign spokesperson, emails: “What’s transpired at the New York Times in the last two weeks raises troubling questions that should concern any author. The Times’ position has been disputed by a major publishing house, and by the two largest booksellers in the nation (Amazon and Barnes & Noble.)  The New York Times has a responsibility to authors and readers to have the Public Editor Margaret Sullivan examine its methodology — and I join others in calling for the Times to do just that.”

 

Julia Fleischaker is the director of marketing and publicity at Melville House.

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