The book business was one of the very first to see attempt, and see success, in Internet retailing, and it may be among the first to exploit a new development in that area: the integration of Internet sales with traditional brick-and-mortar stores. As Laurie Sullivan explains in an Information Week report, “In-store kiosks that connect customers to retail stores’ Web sites” are starting to show up in more and more stores and are expected to “continue to grow and boost sales by offering expanded assortments and products not available on store shelves.” Among those leading the pack: “Borders Books & Music has seen at least a 10% increase from the integration of the Web with its brick-and-mortar stores because it gives customers options not readily available on the store shelves.”