YouTube videos featuring actors, Face Book pages for fictional characters — book marketing and publicity is going to lots of new places these days. But the use of social networking sites to promote new fiction — as with recent trendy titles such as The Overnight Fame of Steffi McBride by Andrew Croft, or Iain Hollingshead‘s Twenty Something: The Quarter Life Crisis of Jack Lancaster — may be going too far, says Linda Jones in this commentary for The Guardian, “Where does that leave the humble reader? We expect a book to tell the story and not that it will be continued across some latest technical wizardry on the whims of marketing people.”