Anatomy of a marketing campaign: An insider’s look at the Fallada campaign

Tonight begins a project that we here at Melville House find kind of mind-boggling: We’re beginning a three-week TV advertising campaign for one of our books, thanks to the magic2 / Read more »

Hunter spots new game

John Edward’s mistress Rielle Hunter is suing Andrew Young, Edward’s former chief-of-staff, for profits he made from his book, The Politician. According to the Associated Press, “Rielle Hunter’s attorneys saidRead more »

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