Anatomy of a marketing campaign, #3: Lucky Hans
Dennis Johnson
How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstream… Read more »
How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstream… Read more »
Unemployed book dealer Raymond Scott has been convicted of “handling stolen goods in the extraordinary case of a ‘priceless’ Shakespeare First Folio which went missing from a locked cabinet in… Read more »
Has Microsoft done to Apple and Amazon what Amazon had just done to Barnes & Noble — that is, secretly patent key technology crucial to their competitor’s e-reading device? Last… Read more »
Most publishers advise their authors to suffer negative reviews in silence. But Melville House author Paul Berman says “I glance with pleasure at some harsh reviews” of his book, The… Read more »
Okay, so we’re about a year late on this … but glad we finally got hip to it.