Anatomy of a marketing campaign, #3: Lucky Hans

How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstreamRead more »

Berman fights back

Most publishers advise their authors to suffer negative reviews in silence. But Melville House author Paul Berman says “I glance with pleasure at some harsh reviews” of his book, TheRead more »

MobyLives