Anatomy of a marketing campaign, #9: Official spokespersons

How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstreamRead more »

Not dead yet

Don’t count him out yet: Cuba’s Fidel Castro, long considered at death’s door, has announced that he is publishing a new book. According to this CNN report, Castro will “publishRead more »

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