To celebrate our publication of Andrey Kurkov‘s beloved Russian crime-fiction series starring a penguin named Misha, Melville House is announcing a new Adopt-a-Penguin program.

No, really… We will adopt a penguin in the name of any bookstore who successfully sells 25 copies of either book (combined or single title) in the series, which includes Death and the Penguin or Penguin Lost. The contest will run from now until December 31^st.

As a reader all you need to do is head down to your local bookstore and pick up a copy of either book. If your local bookstore hasn’t heard about the promotion let them know about it by sending them to www.penguinlost.com.  If they are already participating then, well then buy a book and help save a penguin.

If you’re a bookseller, then click here, to learn about how you can participate, download shelf-talkers and get a progress tracker. Let us know if you’re participating so we can list your store on the website. Photos of displays and stories of customer interaction will be posted on the site as well as right here on MobyLives.

If we can adopt a penguin for every independent and chain bookstore in the US and Canada more than 5 thousand penguins will get the gift of fresh fish, clean water and a protected, safe environment.

Want to adopt a penguin of your own? Rather read an ebook? Adopt a penguin and we’ll give you an ebook for free. CLICK HERE to learn how.

Learn more about the books HERE

Follow all the penguin fun on twitter with the #adoptapenguin tag.