November 4, 2008

Non-yet-existent recession begins to hit the book biz

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The rumors that Barnes & Noble was going to take over ailing Borders, Inc. to form one giant two-headed love baby of American bookselling made many booksellers and publishers, independent and otherwise, nervous wrecks this summer. But reports (such as this one, from the Wall St. Journal) that B&N scuttled the idea due to financial woes have only morphed into something making the industry all the more nervous: Expectations from within that B&N is headed for even more financial trouble in the upcoming, all-important holiday season. The Wall St. Journal‘s book biz reporter, Jeffrey Trachtenberg, the most perceptive and knowledgeable mainstream industry reporter, says in a new story that B&N chairman Len Riggio has written an internal memo predicting “a terrible holiday season” and saying that he expects “the trend to continue well into 2009, and perhaps beyond.”

Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.

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