How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstream… Read more »
How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstream… Read more »
How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstream… 2 / Read more »
These days every part of the publishing process can be used to promote a new title. A few months back, Random House got a ton of great press for its… 2 / Read more »
In a gripping, rivetting commentary for the Guardian’s book blog that proves utterly readable, Alastair Harper turns a gimlet eye that’s also somehow edgy on the language of blurbs. You’ll… Read more »
Apparently the Japanese are obsessed with blood, just like Americans. Not in “Twilight,” vampire-style infantilism, but in something that might be creepier still. The Associated Press reports, “In the year… Read more »
NBC News on Monday denied that it had banned conservative author Ann Coulter from the network after her scheduled appearance on the Today Show to discuss her newest book, Guilty:… Read more »
“In the 1980s and 90s, the Koreans crashed a lot of aeroplanes and no one really knew why until I looked up the crash investigation reports and copied them out… Read more »
YouTube videos featuring actors, Face Book pages for fictional characters — book marketing and publicity is going to lots of new places these days. But the use of social networking… Read more »
Numerous recent reports have noted the rise in Christian fiction, often with a certain tone of alarm. “But there’s no mystery to the popularity of Christian fiction,” writes Alex Good… Read more »