In a follow-up to yesterday’s MobyLives post about the quick rise of three print-on-demand vendors publishing what R.R. Bowker calls “unclassified” and “nontraditional” public domain reprints: PW reporter Andrew Albanese has published a profile of the largest player in the field, Charleston, South Carolina-based BiblioBazaar, which published 272,930 titles in 2009.

It’s an interesting piece: The executive team behind BiblioBazaar is made up of Mitchell Davis, Bob Holt, and Andrew Roskill, who earlier collaborated on the print-on-demand company BookSurge, which was acquired by Amazon in 2005, and later became part of Amazon’s CreateSpace. Mitchell Davis went on to work for Amazon for two years. As Davis explains the new company: “”We are really a software company that has books coming out at the end of our process… We have built a large IT infrastructure and a proprietary platform where we take disparate inputs and turn what is essentially a picture of a book page, into what a reader expects a book will look like, and we do that for more than a thousand books a day for distribution through multiple POD channels, in multiple countries and markets.”

In response to a PW question about why the company isn’t getting more press — any at all, really, if you consider that it “published” more books than any other firm last year — Davis noted that “”We aren’t a press release-centric company, and we are really focused on unique materials that are not part of mass digitization projects… Who has that content and how we are getting it is something that is a competitive advantage.”