October 6, 2010

Survey: Ebooks not exactly catching fire in the UK

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The ebook seems to be catching on a tad slower in the UK than in the US, despite the solid launch there of devices such as the Kindle and the iPad. A report by Graeme Neill for The Bookseller says, “The majority of Great Britain has yet to download an e-book and say they are unlikely to do so in the next six months, according to a new survey.”

According to the “Understanding the GB Digital Consumer” suvey conducted by Book Marketing Limited, “The initial stage of the survey revealed 19% of adults claim to have downloaded e-books, book extracts or chapters. While 18% have downloaded free book content, only 7% have downloaded paid-for content.”

The survey also found that “Digital content is consumed the most by men, the young, those in higher social grades and students,” and that “despite the growing popularity in iPhones and iPads, laptop and desktop computers remain the most popular way of reading e-books.”

Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.

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